Kalon Amara

Kalon Amara Barbershop neon sign on a beige plaster wall

More than a look, a lasting impression.

Kalon Amara is a boutique barbershop in West End with a strong, founder-led philosophy. After creating the original logo, the identity was expanded into a wider brand system that reflects the calm, welcoming atmosphere of the space.

Services

  • Brand identity
  • Brand guidelines
  • Typography and colour systems
  • Print and digital collateral
Kalon Amara wordmark in gold script with BARBERSHOP in spaced capitals beneath, on off-white
Kalon Amara brand guidelines page showing the stacked secondary logo and KA favicon mark with spacing guides

Colour palette

  • Soft White#FFF8EA
  • Biscuit Brown#AB926A
  • Espresso Brown#311A14
  • Sage Green#98A98C
  • Forest Green#1F3A27
  • Charcoal Black#262626
Kalon Amara brand guidelines pages on a tan background: cover, primary and secondary logos, headline and body fonts, colour palette and gold finish
Kalon Amara brand guidelines spread on sage green showing the gold finish: gold texture, metallic gradient, soft gold and foil finish
Kalon Amara brand guidelines spread on tan showing line art illustrations: single-line drawings of barbering tools in gold and brand colours
Three Kalon Amara Instagram post mockups on espresso brown: barbering tools detail, the neon sign above a green velvet sofa, and a typographic post
Barber trimming a client's curly hair, seen over the shoulder in the warmly lit salon
The Kalon Amara salon interior with black styling chairs, cage pendant lights and an emerald green sofa
A barber's hand adjusting a dark striped cape around a seated client
Illuminated Kalon Amara Barbershop sign suspended from the ceiling above cascading ferns

Credits

Photography
David Pearce